(2016): O Brave New World that has such Creatures [w:] How Digital Media shape Corporations, Organizations, and Society at Large, in Grzegorz Mazurek and Jolanta Tkaczyk, The impact of the Digital World on Management and Marketing, Akademia Leona Koźmińskiego w Warszawie, Poltext, 17-22. Kaplan Andreas M., Haenlein Michael (2016): Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59. Pucciarelli F., Kaplan Andreas M. (2016): Competition and Strategy in Higher Education: Managing Complexity and Uncertainty, Business Horizons, Volume 59(3), 311-320. Kaplan Andreas M. (2014): European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534. Kaplan Andreas M. (2012): If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139 Kaplan Andreas M., Haenlein Michael (2012): The Britney Spears universe: Social media and viral marketing at its best, Business Horizons, 55(1), 27–31 Kaplan Andreas (2011): Social media between the real and the virtual: How Facebook, YouTube & Co.